We do content to serve English-speaking markets.
Articulate your value proposition to reach English-speaking countries. We train your writers—or we bring our own.
It’s up to you.
We're different.
Let's face it. Overseas brands have trouble reaching the US, UK, and Australian markets.
You need a partner who is focused 100% on getting your foot in the door.
Culture Fit.
Whether you’re based in Europe or Asia, Africa or the Middle East, we have worked with companies in each of these regions extensively, and we align with your culture and brand. We’re a global team, so we might be in New York, but we might also be your neighbors.
Team support.
Our brands have typically had traction in the local market, but now it’s time to focus on growing everywhere. As such, some brands have a few dozen employees; some have thousands. We can bring our people, but frankly, we prefer to work with your staff and marketing teams; we value your people and are here to support, not replace. Of course, we can also do both, especially if your writers are stretched too thin.
Grow in the process.
When focusing on your internal resources, we don’t just throw content at you to publish, we nurture the growth of your talent and people. Our editors copy edit your team’s work. Through this ongoing process, we become responsible for every single piece of content that is published, and we make your writers better, more confident, and more articulate.
Want to learn more?
Using Your People
The process when using your internal team is slightly different than when recruiting writers. It's our sweet spot, our favorite place to be.
1. We evaluate your content
The first month, we connect with the responsible stakeholders (CEO, CMO, content lead, or whoever else) to understand your content library (blog content, landing pages, helpdesk content, support content) and your current content gaps. Are you looking to rewrite the content? Are you looking to refine the content? By the end of the month, we’ll already be editing content, but the first month firms up the foundation of what’s needed.
2. We open the lines of communication
Here’s the thing about other brands who do content. You buy something, they write something, it’s done. At inhousecontent.team, we need to be in every conversation that relates to communicating the value proposition of your brand, no matter how insignificant. Whether that means communicating with your staff on Slack, WhatsApp, email, or even a Facebook group, we are your partners, your inhouse content team, an extension of your existing team. Don’t forget that. The only way to be an extension of your team effectively is to collaborate with everyone in their natural communication channels. Think of it as hiring a Content Lead in the US. That’s what we are.
3. We review everything
Once we have the lines of communication open and the writers know we’re the “new hire,” it’s time to get to work. Whether that means creating a strategy based on what’s available or if we just need to get our feet wet, we’re going to review every piece of content that is coming out, using simple free tools like Google Docs. Your team puts the content in a folder, we review it daily on a consistent basis, leaving feedback for your team in the comments, establishing a cadence of nurtured reviews, ensuring that your team is 100% processing each individual edit and change. This process, when repeated, turns writers from good to great, as long as they’re receptive to the feedback. We are your coaches and we’re here to build an all star team.
I’m ready to turbocharge my content!
Using Our People
Don't have writers on staff? Need more helping hands? We can either focus exclusively on our trusted and vetted writers or work with your writers alongside ours. Or both! The hybrid structure is most common.
1. You submit a content brief
Which writers are you looking to recruit? Are they generalists or specialists? What kind of content would you like to create? You tell us what you’re looking for, and we get to work sourcing from our team or finding writers for you.
2. We submit some topics for your review
Now that we have our writers in hand, we send you some topics to evaluate to show we have an understanding of the ask. We don’t just submit a piece without your input. Everyone’s time is valuable, and we want to make sure you don’t read something that isn’t topically aligned with what you were hoping for!
3. It's time to write!
Once a topic is reviewed and input is provided (perhaps your SEO team would like us to target specific keywords, for example), we get to work. Depending on the length of content, articles are either turned around same-day or within 2-4 weeks for more involved pieces like extensive whitepapers. We’ll be realistic with timelines; these are general averages.
4. The review process commences
We’ll be providing your content to you in Google Docs so that you can easily comment on the content for us to refine until you’re happy. Do it as many times as you want. You get unlimited revisions.
5. Rinse and repeat
The effectiveness of being your inhouse content team means that we will not necessarily only be creating one-off pieces; we want to be responsible for all your content. What this means for you: if you’re looking to produce 100 pieces of content a month, we can do it. We manage the whole process and all the writers. As your inhouse Content Lead, we act as your editor-in-chief, managing editor, and army of writers. It’s that simple.